By SilentFullback

NEW PAGE ADDED | The Fashion Industry, Stay Excited Series 1 Collected Edition

Mark on Fullback and Friends | Over the past 6 weeks Laura Kent has been contributing to my blog Fullback and Friends. I first got to know Laura when I mentored her about business cards and websites. In fact this is her testimonial from that time:

“Whatever the problem, day or time (be it 7am or midnight), I know that I am always welcomed with any questions that I may have. His teaching styles are creative, enjoyable and valuable. He is very honest with his opinion and gets straight to the point. Mark’s kindness and helpfulness constantly makes me smile, and sets me up for a day full of motivation, even on some of my more challenging days. MB is clearly very knowledgeable; be it about web design, professional online presence or even Disney princesses. I feel as though I can really be myself and talk about any problems that I feel relevant; Mark will always help, however possible”

I guess it was mentored her about business cards, websites and DISNEY PRINCESSES!

Laura became a good friend and regularly commented and shared posts on my Facebook page. It was only logical that we invited her to contribute to our blog. This is the Collected edition of her first Series. This is an amazing collection of posts and a must read for anyone that has recently graduated and wants to stay excited about their degree subject, be it fashion or not. Read it and share.

 

https://fullbackandfriends.com/guidedlearningandcoaching/collected-edition-the-fashion-industry-stay-excited-series-1-feb-2016/

 

Bonus Content for Supporting Families | Foodtime & Playtime (Part 2)

Correct 08/07/2015

Bonus Content

Funding for Art Projects

http://blog.creative-capital.org/2013/10/a-page-from-our-handbook-intro-to-funding

http://knowhownonprofit.org/studyzone/write-a-winning-funding-bid

http://www.artquest.org.uk/articles/view/funding51

Next Link, PDF Format 425KB

http://www.fundingcentral.org.uk/Page.aspx?SD=1678

http://thirdforcenews.org.uk/features/how-to-beat-the-squeeze

https://www.ncvo.org.uk/practical-support/funding/sustainable-funding

http://fundingforartists.org.uk/artists/

http://www.charitychoice.co.uk/the-fundraiser/income-diversification-how-to-hunt-for-new-revenue-streams/27

http://www.thirdsector.co.uk/fundraising-good-practice

http://www.thirdsector.co.uk/stephen-pidgeon-task-goes-hand-hand-campaigning/fundraising/article/1334858

 

20 Articles/Links We didn’t Use

http://www.accessart.org.uk/latest-resources/

http://www.ted.com/talks/tim_brown_on_creativity_and_play?language=en

https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity

http://www.parents.com/toddlers-preschoolers/development/intellectual/why-art-and-creativity-are-important/

http://www.socialworkdegreecenter.com/30-beautiful-modern-community-centers-world/

http://www.socialworkdegreeguide.com/25-most-amazing-community-arts-projects/

http://www.creativebloq.com/illustration/large-murals-7133814

http://amomwithalessonplan.com/spring-drawing-for-kids/

https://www.gov.uk/set-up-a-social-enterprise

http://www.designsponge.com/2014/05/10-amazing-outdoor-art-installations.html

http://handsonaswegrow.com/30-creative-toddler-craft-art-projects/

http://www.hellokids.com/r_401/kids-crafts-and-activities

http://theimaginationtree.com/2014/01/making-creative-arts-area-art-gallery-kids.html

http://www.theguardian.com/lifeandstyle/2013/aug/17/art-of-raising-creative-children

http://greatergood.berkeley.edu/raising_happiness/post/7_ways_to_foster_creativity_in_your_kids

http://www.designmom.com/2012/06/living-well-4-secrets-to-the-ideal-art-supply-cupboard/

http://www.challengingbehaviour.org.uk/friends-families-professionals/professionals-cbf/barriers-to-partnership-workin.html

https://www.gov.uk/government/speeches/public-bodies-summit-2014

http://www.gov.scot/Topics/People/engage/HowToGuide/CommunityAuditing

http://engagetoolkit.org.uk/awareness/barriers-and-experiences

 

****

Important Information, Support and Useful Series Links

MPAC Training with Tyrer Sorrel is the next step of the journey to a Training Centre for Merseyside Play Action Council (MPAC).  We have been working for each other and communities since 2007.

Emails and Guided Learning Subscriptions are managed by Tyrer Sorrel in association with Merseyside Play Action Council (MPAC) and Liverpool Play Partnership.  Tyrer Sorrel is the trading name of Mark Bryce.  Tyrer Sorrel will never spam or share your details without consent.  The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links.  However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them.  Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates.  We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder.  If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The following is a list of other sources used in the preparation of this email:

  • None

The Guided Learning is designed for use on mobile phones and tablets so you can access the content anytime and anywhere you want. However please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The web links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information.  They are not our sites.

We check all links before we post them to make sure they are secure and working correctly.  We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership.  Sometimes there may be temporary issues with a site after we have checked it.  If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us.  Always practice safe web surfing and ensure your security software is current and up to date.

By purchasing an item from Tyrer Sorrel or participating in this series you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm.  Please do not purchase or participate if you do not agree with these terms and conditions.

The Collection, Series and Programme are subject to change.

Need help or support?  You can get support by replying to this email.  You can also get additional help or coaching throughout the programme by adding Mark Bryce to your Google+ Circles.  Want to speak to a person? You can also call MPAC on 0151 708 0468.

Useful Series Links

Series Website: http://mpac.tsconnected.com

Didn’t get an email or not sure how to use the Guided learning?  Check the status of the Guided Learning and read our FAQS: https://fullbackandfriends.com/guided-learning/status-and-faqs/

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Practical Project and Mentorship Offer #EveryoneStartsAtZero

Guided Learning by Mark on Fullback and Friends | Day 5: Practical Project and Mentorship Offer.

So over the past few days we’ve looked at the three key things needed by an Entrepreneur:

  • Your List
  • Your Store
  • Your Paid Ads

We’ve followed a number of Guided Learning Links.  I’ve told you what I think is important.  I’ve shared experiences.  We’ve had a chance to interact with the Guided Learning Journal.  All good but there’s ONE MORE THING that I think is really important.  It will help you learn to be an Entrepreneur or re-energise your business.  It’s ACTION!  It’s putting into practice your learning.  I obviously really believe in learning.  It’s amazing but you have to do something with it.  Reading all the books in the world won’t put a penny in your bank account if you don’t implement what they teach you.  You can learn from as many different people as you want but you won’t put a penny in your bank account if you don’t implement what they teach you.

So here’s a challenge, I call it a Practical Project:

Create a new landing, product, offer or sales page for one product you have or want to have in the future.

 

Sounds simple?  Maybe you’re not sure what I am talking about?  If you need inspiration or want to know what I am talking about then check out these links:

http://www.digitalmarketer.com/landing-page-mistakes-conversion/

http://www.shopify.co.uk/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell

http://www.entrepreneurs-journey.com/851/why-hate-long-sales-pages/

 

Why do I think this Practical Project is important?  It’s the link between your store and your list.  You’ve turned on the paid ads and you’re sending them where?  A sales page.  Whatever you call it, it’s the page that converts people that are interested in your product into customers.

Obviously I understand that although it may sound simple you may not have the skills yet.  That’s normal.  I’m certainly improving all the time, even after 13 years.  That’s why I offer Practical Project Mentorships.  You can do it alone but why bother.  Get quick tips, avoid the common mistakes and get it done faster.  I’ll help you.  I’ll help you with the Practical Project and YOUR LIST, YOUR STORE AND YOUR PAID ADS.  I try and have at least 4 mentors myself so I practice what I preach.

 

Sale Mentorship omage

 

So here’s my offer:

A Practical Project Mentorship with me (up to 30 days) AND a free bonus Webspace for 12 months (worth £108).  You’ll be part of our Connected Community on a high quality web hosting platform.  We do this because you may not have a webspace yet.  It makes it easier for you.  All we ask is that you self manage and pay for the assets such as domain names, images and templates.  If you do have a webspace then move over to us and use the money you save for PAID ADS.  Get more business.

Normally I charge £99 for Practical Project Mentorship but until 27th June 2015 I’ve even reduced the price to just £29.  This is the minimum we sell anything for on our store.

You can get a 30 day mentorship with me AND 12 month free web hosting for just £29.  But only for 7 days then the price will go back to normal.

Ready to take action for your business?

Ready to start the business you’ve always wanted?

Get the offer now

https://fullbackandfriends.com/guided-learning/mentorship-offer-everyonestartsatzero

Not sure?

Ok I get that but there’s no risk.  I have extended our normal returns policy to 30 days and added a ‘100% Satisfaction Guarantee’.  If you’re not completely satisfied after 30 days I’ll give you your money back.  No problem.  No hassle.

Here’s what a recent person I mentored said:

“Whatever the problem, day or time (be it 7am or midnight), I know that I am always welcomed with any questions that I may have. His teaching styles are creative, enjoyable and valuable. He is very honest with his opinion and gets straight to the point. Mark’s kindness and helpfulness constantly makes me smile, and sets me up for a day full of motivation, even on some of my more challenging days. MB is clearly very knowledgeable; be it about web design, professional online presence or even Disney princesses. I feel as though I can really be myself and talk about any problems that I feel relevant; Mark will always help, however possible” (by chat to Mark)

I would love to help you too – https://fullbackandfriends.com/guided-learning/mentorship-offer-everyonestartsatzero

 

****

Important Information, Support and Useful Links For This Series

Guided Learning Conversations, Emails and Subscriptions are managed by Tyrer Sorrel. Tyrer Sorrel is the trading name of Mark Bryce. Tyrer Sorrel will never spam or share your details without consent. The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

By purchasing an item from Tyrer Sorrel or participating in a Series or Event you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm. Please do not purchase or participate if you do not agree with these terms and conditions.

Collections, Series and Programmes are subject to change.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links. However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them. Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates. We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder. If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The Guided Learning is designed for use on mobile phones and tablets.  Please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information. They are not our sites.

We check all links before we post them to make sure they are secure and working correctly. We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership. Sometimes there may be temporary issues with a site after we have checked it. If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us. Always practice safe web surfing and ensure your security software is current and up to date.

Need help or support? You can get support, help or coaching throughout the programme by adding to The Journal; adding Mark Bryce to your Google+ Circles or commenting on this post or the linked post on Facebook.

Useful Links

Series Website: https://www.facebook.com/fullbackandfriends

Not sure how to use the Guided learning? Read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/

Subscription Form for this Series: http://eepurl.com/WmQ9P.  Select #EveryoneStartsAtZero in the ‘Join Group’ box.

Turning On Your Sales Machine #EveryoneStartsAtZero

Guided Learning by Mark on Fullback and Friends | Day 4: Turning On Your Sales Machine.

Created a product? Yes.  Got it in your store? Yes.  Now you need to get people to your store to buy your product.  You need to advertise.  There’s so much information online about advertising.  Word of mouth, referrals, Facebook, Twitter, Google Ads etc etc.  I’m not going to repeat all that but I have included some Guided Learning Links to point you in the right direction.  I can sum up what I think you need to know about advertising with three bullets:

  • Paid ads are important because you can turn them on and off AND you can target your list.  Remember THE LIST?
  • AIDA.  Eh-da? You what?
  • “Let the stallions run”

Ok turning paid ads on and off.  Really important if you’re in business on your own and working on other stuff.  You can control who comes to your store.  Got a special you want to run?  Turn on new paid ads.  3 days later switch it off.  Need more customers just switch them on again.

AIDA.  Sorry to use an acronym.   I was taught it years ago.  It’s been adapted over the years because people shop differently now.  They will ask their friends on Facebook, read reviews and compare now.  It’s old school but has stood the test of time in marketing.  Again if you’ve been in business a while you’ll have seen it.  You will be doing it without realising.  It stands for:

A – Attention.  Get your customers attention.  Attract them

I – Interest.  Obvious.  If people aren’t interested they aren’t going to buy anything

D – Desire.  Remember we looked at needs on the 2nd day.  This is where you convince them that they need your product)

A – ACTION.  The big one.  What’s the point if you don’t give a clear call to action?  What’s the point if you don’t ask them to buy?

“Let the stallions run!”  One of the best tips I have ever heard.  I can’t remember where I heard it but I would love to give them the credit.  It’s amazing.  It’s one of the biggest things that has helped me with ads.  Basically it means create a number of ads.  Say 6.  Run them for a couple of days.  Some of the ads will be donkeys.  Some of the ads will be STALLIONS.  The stallions are the best ads.  You will know in about a day.  The stallions are the ones having the biggest impact.  It never fails.  It’s always really obvious.  Sometimes it hard to take though because what you thought would be a good ad turns out to be a donkey.  Anyway the point is stop the donkeys, put them back in the stable and LET THE STALLIONS RUN!  Sometimes you can tweak an ad and make it a stallion but to be honest why bother.  Let the stallions run!

So what makes a stallion?  Hard to say but I’ve found that 9 times out of 10 it’s the image.

Facebook even say it themselves at https://www.facebook.com/business/learn/facebook-ads-photos-tips.

“Big, beautiful photos get more attention from customers and make it easier to remember your business”.

See the attention word?  What’s the first letter of AIDA?

So how do you choose a good photo?

I choose pictures of people that are relatable to the product and more importantly the audience.

Again it’s not always obvious what image will be a stallion.  I’ve ran ads with the same wording with two different pictures of hairdressers.  One was a donkey and one was… well you guessed it.  A stallion.  I let the stallion run obviously but I loved the donkey one.  It was a really happy image but it cropped wrong so it wasn’t obvious she was a hairdresser.

Everyday we’ve referred back to and looked at Caine’s Arcade.  So today give some thought to:

  • How does Caine capture his customer’s attention?
  • How does the world find about Caine’s arcade?
  • How could you transfer this to your business?

Again to help you more and give you inspiration I’ve curated a set of Guided Learning Links that explore this topic further.  Check out the links and add your answers to The Journal.  If you’re new and not sure how to use the Guided Learning then please read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/#FAQ3

Guided Learning Links

http://www.adweek.com/news/technology/here-are-12-best-facebook-marketing-campaigns-last-year-165332

http://www.entrepreneur.com/topic/facebook-advertising

10 Quick Steps to Creating a Facebook Ad Campaign | http://www.entrepreneur.com/slideshow/225120

https://en.wikipedia.org/wiki/AIDA_(marketing)

http://www.theguardian.com/small-business-network/2014/dec/04/target-online-advertising-win-customers

https://econsultancy.com/blog/65471-nine-best-practice-tips-for-facebook-advertising/

http://blog.hubspot.com/blog/tabid/6307/bid/33319/10-Examples-of-Facebook-Ads-That-Actually-Work-And-Why.aspx

Questions

What do you think are the most important elements of an ad campaign for your business?

What is the best ad platform for your business?

What are the best visuals for your business?

Guided Learning Journal

Submit your answers and any questions you have using the following link:

Add to the Journal

Look out for ‘Practical Project + Mentorship Offer’ at 5pm tomorrow.

****

Important Information, Support and Useful Links For This Series

Guided Learning Conversations, Emails and Subscriptions are managed by Tyrer Sorrel. Tyrer Sorrel is the trading name of Mark Bryce. Tyrer Sorrel will never spam or share your details without consent. The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

By purchasing an item from Tyrer Sorrel or participating in a Series or Event you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm. Please do not purchase or participate if you do not agree with these terms and conditions.

Collections, Series and Programmes are subject to change.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links. However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them. Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates. We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder. If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The Guided Learning is designed for use on mobile phones and tablets.  Please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information. They are not our sites.

We check all links before we post them to make sure they are secure and working correctly. We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership. Sometimes there may be temporary issues with a site after we have checked it. If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us. Always practice safe web surfing and ensure your security software is current and up to date.

Need help or support? You can get support, help or coaching throughout the programme by adding to The Journal; adding Mark Bryce to your Google+ Circles or commenting on this post or the linked post on Facebook.

Useful Links

Series Website: https://www.facebook.com/fullbackandfriends

Not sure how to use the Guided learning? Read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/

Subscription Form for this Series: http://eepurl.com/WmQ9P.  Select #EveryoneStartsAtZero in the ‘Join Group’ box.

Be Amazing, Serve the Customers You Have #EveryoneStartsAtZero

Guided Learning by Mark on Fullback and Friends | Day 3: Be Amazing, Serve the Customers You Have.

So you’ve found a product you want to sell and that your customers need.  Now you need a place to sell it.  Every business is unique.  Everyone has their own recipe for success.  You might decide on a physical shop.  You might decide on an online store.  You might decide on a mixture of the two.  Anyway you do it you need a STORE.  A place your customers can buy your product or services from.

For me that place is an online store.  Over the past 13 years I’ve seen so many changes.  It’s never been easier to open a store.  Before you needed a developer to set up your store.  And that was expensive.  Now you can do it yourself as easy as typing a letter in word.  In the old days getting stock was a nightmare.  You would have to purchase hundreds of the same item from a supplier; have a “warehouse” to store the items and have lengthy 12 month minimum order contracts with them.  It’s funny when I write it now how ridiculous that sounds.  An example for me was books.  We used to buy books for our training events.  I only wanted say 50 of the same book but I was expected to be a Waterstones or Borders (remember them.  I loved Borders).  You had to purchase a minimum amount every month.  I did it but remember thinking “this is stupid”.  Now it’s never been so easy to start selling online.  Some suppliers will even ship it for you.  You never have to store the items.  I’m not pitching having an online store over a real store I just want you to know how easy it is to do now.  You’ve no reason not to try.  I just want to answer the question(s):

Why is an online store important for my small business?  Surely I’ve got enough to do running the shop?

Remember THE LIST?  Having an online store gives you a bigger list.  Say you are running a happy little coffee shop.  Your customers love you.  It’s a home from home for them.  A place to relax for them.  But your not relaxed.  You’re tired.  You’re working every hour of everyday, 7 days a week.  You’ve reached a limit on your income because of the number of tables you can have in your shop.  All you can do is open more or charge more.  You can’t employ someone else.  It won’t increase your income doing that.  This is where an online store can help.  It gives you another income stream.  You could sell your famous home made cakes online.  You could do online cookery courses.  You’re no longer tied to your opening hours or how many tables you can fit in the shop.

The same thing goes for a hairdresser.  You could offer mini courses in hair styling or hair and make up products online.

Trainers – mini courses online?  You not tied to how many people you can get in a venue.

Amazing Text

But this really brings me back to ‘What’s unique about your business?’.  How do you make it amazing for customers?

That’s the secret.

Why is your happy little coffee shop a “home from home”?

Customer Experience.

So what is customer experience and how do you get it?

Ask yourself “what is the experience your customers have with your business from start to finish?”  I say ‘Start to Finish’ because we use that in our events – ‘Stress Free From Start to Finish’.  I think about the customer from the moment they step out of the door and get in their car to the moment they unlock their front door at the end of a great day.  I want them to have the very best experience they can.  I’ve even driven the routes to venues to find out if there’s any road works or the maps are difficult to follow.  Same goes for online events.  I’m thinking about the experience from the moment you press the on button.  i’m trying to make it consistent.

It’s about thinking about the details.

Customer Experience should be natural.  If you notice it or force it you’re doing it wrong.

The other thing to note is it’s not about the interactions.  That’s customer service.

I’d love to go into Customer Experience in more detail another time.  But for now give some thought to “what makes your business unique?”.  That’s your Customer Experience.

Check out Caine’s Arcade again.  What customer experience did he create?

 

To help you more and give you inspiration I’ve curated a set of Guided Learning Links that explore this topic further.  Check out the links and add your answers to The Journal.  If you’re new and not sure how to use the Guided Learning then please read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/#FAQ3

 

Guided Learning Links

http://tech.co/5-strong-ecommerce-trends-set-drive-profits-retailers-2015-2015-01

http://www.which.co.uk/news/2015/05/which-reveals-the-best-and-worst-uk-shops-402796/

http://www.shopify.com/blog/11415817-50-ways-to-make-your-first-sale

http://www.startupdonut.co.uk/startup/set-up-a-business/starting-an-online-business/how-to-set-up-an-online-store

http://www.entrepreneur.com/article/236890

http://www.retaildoc.com/blog/how-to-attract-more-customers-to-your-store-in-8-easy-steps

 

Questions

Why is it important to make sure your online store is optimised for mobile?

If you have a small shop why could an online store really help you?

Why do you think independent shops can rank highly in customer satisfaction surveys?

What do you think makes an amazing customer experience?

 

Guided Learning Journal

Submit your answers and any questions you have using the following link:

Add to the Journal

 

Look out for ‘Turning On Your Sales Machine’ at 5pm tomorrow.

****

Important Information, Support and Useful Links For This Series

Guided Learning Conversations, Emails and Subscriptions are managed by Tyrer Sorrel. Tyrer Sorrel is the trading name of Mark Bryce. Tyrer Sorrel will never spam or share your details without consent. The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

By purchasing an item from Tyrer Sorrel or participating in a Series or Event you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm. Please do not purchase or participate if you do not agree with these terms and conditions.

Collections, Series and Programmes are subject to change.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links. However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them. Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates. We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder. If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The Guided Learning is designed for use on mobile phones and tablets.  Please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information. They are not our sites.

We check all links before we post them to make sure they are secure and working correctly. We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership. Sometimes there may be temporary issues with a site after we have checked it. If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us. Always practice safe web surfing and ensure your security software is current and up to date.

Need help or support? You can get support, help or coaching throughout the programme by adding to The Journal; adding Mark Bryce to your Google+ Circles or commenting on this post or the linked post on Facebook.

Useful Links

Series Website: https://www.facebook.com/fullbackandfriends

Not sure how to use the Guided learning? Read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/

Subscription Form for this Series: http://eepurl.com/WmQ9P.  Select #EveryoneStartsAtZero in the ‘Join Group’ box.

How Do You Know What to Sell? #EveryoneStartsAtZero

Guided Learning by Mark on Fullback and Friends | Day 2: Customer Relationships – How Do You Know What to Sell?

Ok so you are just starting out or you want to take your business to the next level.  What’s the first thing you need to do?

Think of a product to sell; get a logo designed; build a website; open a new shop or spend hours producing an all singing all dancing business plan?

Whilst they are obviously important I don’t think any of these things are the first thing you need to do.  The first thing I think you need to do is to BUILD A LIST.  In fact the biggest thing you need to do throughout your business journey is to build a list and keep building it.

A simple list?  You’re having a laugh right?  What’s on this list?

The list is a list of YOUR CUSTOMERS.  It can be a list of emails; a list of telephone numbers; in electronic format or on paper.  It doesn’t really matter.  You just need a list of customers and their direct contact details.

Why?  Why not think of a product first?

Put simply you need someone to sell to.  You need a market.  Thinking of a specific product to sell isn’t the first step.  You need someone that wants your product and a way of making an offer to that person.  You can’t make an offer if you don’t know who they are; where they are or what’s important to them.

But more importantly – it’s not really about the list, it’s about the RELATIONSHIPS you have with people on that list.  Selling is about relationships.  Having a relationship with your customers or potential customers is the biggest and best way to answer the question ‘What should I sell?’.  You can ask them or research their needs.

If you want to answer the question ‘How Do You Know What to Sell?’ – identify your customer first; establish what they need most and sell it to them.  Solve their problems.  All successful selling is based on establishing a need first.  I’d like to make business more complicated than that but I can’t.  If you’ve been in business for a long time you’ll really identify with this.  Sometimes when we get stuck or are looking to grow we forget the basics.  Check out Caine’s Arcade again.  He really understood his customer’s needs and went out of his way to build an arcade for them.  It was easy for him because he was a customer too.  He loved arcades.  This really brings us to another question ‘Should you sell something you love?’

I’m not sure.  I think you should love what you sell and love what you do.  However I’ve always gone against common start up advice and said don’t start a business based on a hobby.  Obviously everyone is different but say for example you love flowers or gardening.  You love to wind down and relax with flowers.  Don’t become a florist.  Don’t sell flowers.  There’s a massive difference between pottering to a flower shop and getting up at 5am to get the best flowers from a supplier.  Working late (or is that early) to get flowers ready for a customer’s wedding.  Your experience of it changes.  You can often start hating the thing you loved.  It’s better to sell something that’s ‘Important to You’.

What Is Important To You?  motivational quote written on red road sign isolated over clear blue sky background. Concept  image with available copy space

This leads me to a very simple exercise I consistently use to establish what to sell.

I start with my customers and brainstorm ‘What’s important to them?’.   If you don’t have any yet use imaginary customer profiles and do internet based research.  There’s so much info you can find online.

Then I brainstorm ‘What’s important to me?’

At some point the answer will be exactly the same.  Never fails.  This is when you can start looking at a product to sell.

Give it a try.  If you’re struggling send a message via The Journal or comment below.  I’ll help you.

To recap the best thing to do to work out what to sell is to:

  1. Build a list of Your Customers (existing or potential)
  2. Establish ‘What’s Important to Your Customers?’ (ask or research them)
  3. Establish ‘What’s Important to You?’
  4. Where your customer’s needs and what you want to sell match – create a product

4 simple steps.

By the way I would add one final step.  Once you create a product just check the market is big enough.  I’ll probably talk about that another day though.

5 simple steps.

To help you more and give you inspiration I’ve curated a set of Guided Learning Links that explore this topic further.  Check out the links and add your answers to The Journal.  If you’re new and not sure how to use the Guided Learning then please read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/#FAQ3

 

Guided Learning Links

http://www.inc.com/geoffrey-james/10-things-everyone-should-know-about-selling.html

http://www.entrepreneur.com/article/243887

http://www.stevepavlina.com/blog/2006/04/10-stupid-mistakes-made-by-the-newly-self-employed/

http://www.shopify.co.uk/blog/7286268-how-to-find-the-perfect-product-to-sell

https://www.campaignmonitor.com/blog/post/4263/importance-building-email-list

 

Questions

Why is it important to specialise in selling just one thing?

Why do you think it is important to have a list of customers?

Why is it important to have a very targeted list of customers?

Why is it important to “start now and improve as you go”?

Why do you think it is important to establish your customer’s needs before you “sell” them anything?

 

Guided Learning Journal

Submit your answers and any questions you have using the following link:

Add to the Journal

 

Look out for ‘Be Amazing, Serve the Customers You Have (Your Store, Your Way)’ at 5pm tomorrow.

****

Important Information, Support and Useful Links For This Series

Guided Learning Conversations, Emails and Subscriptions are managed by Tyrer Sorrel. Tyrer Sorrel is the trading name of Mark Bryce. Tyrer Sorrel will never spam or share your details without consent. The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

By purchasing an item from Tyrer Sorrel or participating in a Series or Event you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm. Please do not purchase or participate if you do not agree with these terms and conditions.

Collections, Series and Programmes are subject to change.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links. However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them. Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates. We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder. If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The Guided Learning is designed for use on mobile phones and tablets.  Please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information. They are not our sites.

We check all links before we post them to make sure they are secure and working correctly. We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership. Sometimes there may be temporary issues with a site after we have checked it. If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us. Always practice safe web surfing and ensure your security software is current and up to date.

Need help or support? You can get support, help or coaching throughout the programme by adding to The Journal; adding Mark Bryce to your Google+ Circles or commenting on this post or the linked post on Facebook.

Useful Links

Series Website: https://www.facebook.com/fullbackandfriends

Not sure how to use the Guided learning? Read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/

Subscription Form for this Series: http://eepurl.com/WmQ9P.  Select #EveryoneStartsAtZero in the ‘Join Group’ box.

Introduction #EveryoneStartsAtZero

Guided Learning by Mark on Fullback and Friends |  Day 1: Introducing #EveryoneStartsAtZero.

It’s a Guided Learning Conversation Series.  Over the next 5 days we will explore ‘Customer Relationships, Stores (Real & Online) and Paid Ads’ for Entrepreneurs and Creatives.

It will also build on lessons from a video I recently found online called ‘Caine’s Arcade’.  If you’ve not watched the video (it’s a must watch) I posted about it at: https://www.facebook.com/fullbackandfriends/posts/658031834327304.  It’s amazing what a 9 year old can teach us about business.

What you will get in the Guided Learning Conversation Series?

5 Blog Posts (1 each day at 5pm).  The Topics are:

Day 1: Introduction (Today)

Day 2: Customer Relationships – How Do You Know What to Sell?

Day 3: Stores (Real & Online)  –  Be Amazing, Serve the Customers You Have (Your Store, Your Way)

Day 4: Paid Ads – Turning On Your Sales Machine

Day 5: Practical Project + Mentorship Offer – Set Up a Sales or Product Page Online

(Subject to Change)

Each daily blog post will include:

  • A personal part from me
  • A set of Guided Learning Links & Questions
  • A link to add your answers and questions to the Guided Learning Journal for this Series

Each daily blog post will be automatically linked to https://www.facebook.com/fullbackandfriends for conversation, comments and discussion.

In the personal part I’ll share my experiences from 13 years in business as Tyrer Sorrel and 19+ years in training and events.  I’ll tell you what went wrong, what went right and what I’m still learning.  if you’re just starting out or wanting to start out I’ll help you avoid the obstacles everyone initially finds.  The stuff that will make you want to quit.  If you already have a business I will help you re-energise it.  See it in new ways and create additional incomes.  The things I will share are relatable because I’m just like you.  I’ve started my business.  I’ve grown my business.  I’ve had highs and crushing lows.   I’m not a millionaire.  I’m on this journey too.  I know how it feels to really want to start a business.  I know how it feels to move from a paid job to the “insecurity” of self employment.  I’m just an entrepreneur that’s a few years ahead of you.  I haven’t forgotten the experience of putting your heart and soul into something and only having a handful of people caring in the early days.  Being an Invisible Business.  It doesn’t stop me though and it shouldn’t stop you.  That’s why the series is called #EveryoneStartsAtZero.

In the Guided Learning part I’ll give you a set of links to visit from across the internet.  Plus I’ll give you a number of questions to help you explore the topic and dig a little deeper.  Previous participants have found that it really helped them to understand the topic.  They did more than just read a post.  They interacted with it.

It’s as simple as this picture.

Touch screen tablet computer, notepad, pencil and cup of coffee

All you’ll need is a note pad; access to the internet on pc, phone or tablet and the form link for the Guided learning Journal.  A cup of tea or coffee is optional 🙂

Visit the link, write down the answer to the questions on a notepad and then add them to the Guided Learning Journal using our simple online form.  Any questions you have use the ‘Your Message/Questions’ box.

I’ve wrote an FAQ on how to use Guided Learning.  Read more at:

https://fullbackandfriends.com/guided-learning/status-and-faqs/#FAQ3

and bookmark the form for the Series Journal now: http://goo.gl/forms/NRvPgcQ1iU

Look out for ‘Customer Relationships – How Do You Know What to Sell?’ at 5pm tomorrow.

****

Important Information, Support and Useful Links For This Series

Guided Learning Conversations, Emails and Subscriptions are managed by Tyrer Sorrel. Tyrer Sorrel is the trading name of Mark Bryce. Tyrer Sorrel will never spam or share your details without consent. The subscriptions are free and safe: http://www.tyrersorrel.co.uk/howsafe.html.

By purchasing an item from Tyrer Sorrel or participating in a Series or Event you agree to the General Terms and Conditions of Tyrer Sorrel published at http://tyrersorrel.co.uk/Webproducts/Terms.htm. Please do not purchase or participate if you do not agree with these terms and conditions.

Collections, Series and Programmes are subject to change.

Tyrer Sorrel take every care in the preparation of emails, briefings, information centres, news items and links. However Tyrer Sorrel and their Associates cannot be held responsible for the opinions expressed, accuracy of information within them, or any consequence arising from them. Inclusion of products or services are not an endorsement of those products or services by Tyrer Sorrel or their Associates. We use material that we believe has been placed in the public domain. Sometimes it is not possible to identify or contact the copyright holder. If you would like us to make the correct acknowledgement please contact us at http://www.tyrersorrel.co.uk/mailform/tabbedreg.html.

The Guided Learning is designed for use on mobile phones and tablets.  Please be aware of the ‘File Size Warnings’ if you are using your mobile phone and you have a limited data plan.

When you visit a link that has log on functions you do not need to log in or register. The links/articles are presented for information only from across the web. We are simply saving you hours of work searching for information. They are not our sites.

We check all links before we post them to make sure they are secure and working correctly. We only use links that show a green Norton Safe Web Rating and will also often visit the site report to see reviews, location and ownership. Sometimes there may be temporary issues with a site after we have checked it. If you do click a link and it takes you to an unexpected page, asks you for personal details or asks you to download software please do not continue with this page and report it to us. Always practice safe web surfing and ensure your security software is current and up to date.

Need help or support? You can get support, help or coaching throughout the programme by adding to The Journal; adding Mark Bryce to your Google+ Circles or commenting on this post or the linked post on Facebook.

Useful Links

Series Website: https://www.facebook.com/fullbackandfriends

Not sure how to use the Guided learning? Read our FAQS at: https://fullbackandfriends.com/guided-learning/status-and-faqs/

Subscription Form for this Series: http://eepurl.com/WmQ9P.  Select #EveryoneStartsAtZero in the ‘Join Group’ box.